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Nusrat Durrani (us)
Nusrat Durrani is a pioneering media executive, producer and award-winning creative with over 20 years of experience conceiving and executing transformative, multi-platform content and branded entertainment for both commercial and social impact.
He is renowned for his distinctive, cutting-edge creative sensibility, a flair for identifying next generation talent, and the ability to monetize pop culture trends and emerging audiences in television, digital and social media as a respected ‘intrapreneur’ at Viacom. Nusrat infuses American culture with global influences across film, music and fashion by creating platforms for unheard voices and telling untold stories from around the world. He is a frequent social innovation honoree for his work advancing culture, a prolific public speaker and panelist, and the recipient of significant press recognition in the media.
He was honored by President Obama for his work spotlighting young Native American artists and has collaborated with the White House on films about indigenous youth. Most recently, Nusrat founded and served as General Manager & Sr. Vice President at MTV World, Viacom Media Networks’ visionary global content incubator and innovation engine, and created and executive produced the acclaimed Rebel Music documentary series about young change agents fighting the status quo in turbulent countries.
His recent work Madly, an omnibus film about love which he both conceived and executive produced featuring works by top-notch international talent, was selected to open the 2016 Tribeca Film Festival and won Best Actress in its category. Nusrat has also created award-winning branded entertainment and music programs for blue chip companies including GM, Smirnoff, AT&T and Intel, and collaborated with a diverse range of artists and musicians including singers Joan Baez and Laura Jane Grace, and artist/activist Shepard Fairey. Prior to creating MTV World, Nusrat held a number of executive positions at MTV Networks, and was an integral member of the team that executed MTV’s entry into the digital realm and launched MTV.COM.
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