Gergo Kovacs (hu)

What is an artist who never "makes it"? ⓪ A hustler chimera of every creative profession known to man, apparently.Gergo Kovacs is a Hungarian worker in the cultural sector, self-taught, active since 2014. His early work, as an artist and curator, can be broadly defined by ① participating in the fine art movements referred to as "Post- Internet" and "New Aesthetic" ② promoting to approach applied arts with the intention of creating fine art ③ shaping viral online sub-cultures like "hyperpop", "vaporwave", "seapunk" and "health goth", ④ the identification and canonization of 20th-21st century design history, such as "Y2K", as a researcher of CARI. His recent work, as a media designer, can be defined by ⑤ award-winning posters made in an idiosincratic style inspired by Asian, Dutch and Hungarian art traditions ⑥ exploring "speculative design" as a resident artist of Art Quarter Budapest, focusing on the graphic designer's power and responsibility for "making culture", as opposed to the popular narrative of "just servicing the demand" ⑦ creating graphics for the experimental underbelly of the electronic music industry. Vinyls, branding, clothing, from UK's Planet Mu, through China's Genome 6.66, Germany's Lyra Pramuk, Hungary's INOTA Festival, to Austrian projects like Tender Matter and Struma+Iodine and many more.