The trademark "Genuss am Fluss / Užitek ob reki" represents outstanding enterprises located along the river Mur on either side of the border between Austria and Slovenia. Members range from taverns, pubs and farm shops with regional products to innovative wine growers and breweries. The approach is informal and there are already 112 companies taking advantage of this network, including individual members and entire communities. Slovenian businesses along the river Mur are also encouraged to join the platform and three communities have become members. Joint events are organized to bring the people of this region closer together and to encourage a community with no frontiers.