Claudia Garád is the Executive Director of Wikimedia Österreich, a public charity association whose mission is to support free educational content in general and the online encyclopedia Wikipedia in particular. Due to her professional background in communication science Claudia is passionate about communication management and it's multifacetedness - especially about strategies to promote free knowledge and educational content. In her pre-Wikimedia life she used to work as Head of Marketing and Communications for a major German science institute.